Showtime was working on a new on-demand streaming video service for all of their content called Showtime Anytime. Showtime and Übermind (now Deloitte Digital) worked together to design and build the first native iPhone and iPad apps for this new service. I led the visual design for this effort.
Visual
2011
We started with the iPad, since the larger screen would deliver the best experience for streaming video, and was a natural transition from the web version that was already in development.
There were write-ups on Venture Beat and Tech Crunch about the launch of the iPad app.
After the iPad App launched, we translated the design to the smaller iPhone screen. Both apps have the same features and aesthetic, but the navigation had to change a bit to accomidate the smaller screen on the phone.
The app icon echoed the stepped gradient used in the iPad navigation and the Showtime Anytime brand
